Centara Grand Bangkok Airport Campaign | Brand Film & ROI-Driven Strategy by Felix Studio

Felix Studios partnered with Centara Grand Bangkok to create a high-impact, airport-first brand film and visual campaign designed to stand out across large-format screens at Bangkok International Airport. Built for visibility, movement and immediacy, the campaign was conceived to be impossible to ignore.

From initial pitch through to execution, Felix Studios led the full creative and strategic process, developing a dynamic visual concept rooted in rotation, immersion and bold motion. Shot using aerial platforms and a 360-degree gimbal system, the film showcases the energy, atmosphere and culinary excellence of Red Sky Restaurant and CRU Champagne Bar, set against the Bangkok skyline.

But this campaign went beyond beautiful visuals. Designed with ROI in mind, the airport film integrated QR codes placed across luggage-collection screens, encouraging travellers to engage while waiting. Scanning the code led audiences to a bespoke microsite, designed and developed by Felix Studios, where Centara Grand’s dining and bar experiences were brought to life in full.

The result was a campaign that combined unmissable storytelling with measurable engagement, supported by a suite of high-end photography and social-first video edits to extend the campaign beyond the airport and into digital platforms. A true example of Felix Studios’ 360-degree approach, where creativity, strategy and accountability work hand in hand.