Lalibela Wildlife Reserve | Brand Transformation

A new era for a conservation-led safari brand

Felix Studios partnered with Lalibela Wildlife Reserve in South Africa’s Eastern Cape to deliver a complete brand transformation. The goal was to reposition Lalibela as a leading luxury safari destination while highlighting its deep commitment to conservation, community and sustainability.

A unified identity, digital home and visual language

We created a new corporate identity inspired by the landscapes and wildlife of the Eastern Cape — timeless, versatile and consistent across every touchpoint. To bring this identity to life, Felix Studios designed and developed a new website built for performance and usability. The site offers an immersive experience for global travellers, making it simple to explore lodges, conservation projects and booking options.

Alongside the brand system and website, we defined a distinct video and photo style. This new visual language balances the raw authenticity of African wildlife with the refined atmosphere of Lalibela’s lodges, positioning the reserve as both a world-class safari destination and a conservation project supported by every guest.

Positioning Lalibela for the future

With its renewed identity, website and imagery, Lalibela Wildlife Reserve now has a brand presence that reflects its mission and elevates its standing in the global safari market, appealing to travellers who value both luxury and meaningful conservation impact.