Residence Collection - Brand Reimagining, Website Redesign & Content Creation

Felix Studios partnered with The Residence Collection - a portfolio of luxury lodges along the Zambezi River and an elegant boutique property in Johannesburg - to reimagine and elevate their brand presence. Our role was to refresh an already established identity and shape a visual language that feels contemporary, soulful and perfectly aligned with the character of their extraordinary properties. This rebrand involved refining the logo and brand marks, developing a sophisticated new colour palette and typography system, and rolling out a cohesive corporate identity across both print and digital touchpoints. We also designed and developed a completely new website experience, crafted to be intuitive, visually immersive and optimised for hospitality storytelling and conversion. To bring the refined brand to life, we produced a full suite of luxury photography and videography across the properties, capturing the textures, light and atmosphere that define The Residence Collection experience.

The result is a unified brand system and digital presence that honours the heritage of The Residence Collection while positioning it with clarity and confidence for the future. From the riverbanks of Zambia to the calm elegance of their Johannesburg residence, each property is now expressed through a compelling visual narrative supported by a modern, mobile-first website. View the live website here: https://residencecollection.co.za

This project reflects Felix Studios’ expertise in hospitality rebranding, brand identity design, luxury hotel website development, and premium destination photography and videography.