Amanzi Island Boutique Hotel | Full Luxury Brand Transformation

Felix Studios partnered with Amanzi Island Boutique Hotel on a complete digital and brand transformation, delivering a fully integrated solution from strategy to execution.

This was not a cosmetic refresh. It was a ground-up rebuild.

We designed and developed a custom luxury hotel website tailored specifically to Amanzi’s positioning within the South African boutique hospitality market. The project included UX strategy, UI design, information architecture, conversion planning, and full-stack website development using our proprietary CMS framework.

Every page was structured with search performance in mind. From technical SEO foundations and keyword architecture to on-page optimisation and site speed performance, the platform was built to improve organic visibility, strengthen direct booking potential, and future-proof the property’s digital presence.

Beyond development, Felix Studios led the entire creative execution.

We reshot the property in full, producing elevated hospitality photography and cinematic video content designed specifically for digital performance. These assets were not created as standalone visuals but as part of a cohesive storytelling system that supports website engagement, landing pages, social campaigns, and ongoing marketing.

All photography, videography, creative direction, brand positioning, UX design, and development were conceptualised and executed in-house by the Felix Studios team. This ensured consistency across every touchpoint and allowed the brand to speak with one clear, refined voice.

The result is a luxury hospitality platform that reflects Amanzi’s identity while performing with measurable intent.

We are proud to have built this next chapter alongside the Amanzi team and look forward to watching their continued digital growth.